“Our mission is to exceed customer expectations, by employing talented people who share in the dedication of a company committed to Safety and Service”

Our History

R.B. Colborne

R.B. Colborne

Founder of Prairie Bus Lines & Pacific Western Group of Companies
(1927 – 2012)

In 1957, Robert B. Colborne purchased Sorenson Bus Lines in Red Deer, Alberta and renamed it Prairie Bus Lines. Prairie Bus Lines became the founding company of the Pacific Western Group of Companies, which remains one of North Americas largest privately held transportation businesses. 

Prairie Bus Lines is the service provider of choice in central Alberta. We proudly serve the growing transportation needs of the City of Red Deer and its surrounding communities. Additionally, we can provide transportation services throughout Canada and the USA. 

Whether you require student transportation, charter services for your group, or industrial employee transportation to worksites, Prairie Bus Lines can accommodate your needs.  We are dedicated to safe, reliable, and courteous transportation service. Our equipment consists of a diverse fleet of school buses, motorcoaches, executive coaches, and mini-coaches.  We are also the official carrier of the WHL Red Deer Rebels hockey team!

Prairie Bus Lines training program is nationally recognized and certified by the Motor Carrier Passenger Council of Canada. We are about having maintained our Workplace Safety Certificate of Recognition (COR) since 2007. Prairie Bus Lines has also been a member of the Partners in Compliance (PIC) since 2010. Our team of talented and skilled professionals will exceed your expectations. 

Explore Our Past…

Our Core Values

Our Core Values are the set of principles that define us as an organization. They guide every action and decision made by our people, informing and supporting everything we do.


Safety is at the top of our Core Values. Guided by the safety mission we ensure that our passengers and employees return Safely Home after every trip.

Customer Service
We are focused on providing exemplary service to customers. We engage employees and customers for feedback about our performance.
We are creative and flexible, embracing every task with an open mind and a positive attitude. We thrive on challenge and accomplishment.
We are honest and ethical. We deliver on our promises.
Positive Attitude
We know that positive thoughts and actions lead to positive outcomes. Our culture is positive and supportive.

We work together to achieve common goals. We appreciate and encourage diversity by being respectful, understanding, and supportive.

We are loyal to colleagues and to the people we serve. Our relationships with customers and each other are based on collaboration, reliability, and support.

We are empowered to make safe choices. We are accountable for our actions.

We come from diverse backgrounds and experiences. We earn trust and promote mutual respect by listening, learning, and being open to other perspectives.
We are fully dedicated to our clients and each other. We show enthusiasm and pride in everything we do.


What stands out about is is the people, they are at the heart of our operational excellence. It is the knowledge, expertise, and passion of our people, that makes Prairie Bus Lines great. We honour our people for their commitment and service with several rewards and incentives.

R.B. Colborne Award

The R.B. Colborne Award of Excellence recognizes and celebrates employees who have made a significant contribution through a commitment to our Core Values — the same Core Values first instilled by company founder Bob Colborne.

Bowie Sustainable Leadership

The Bowie Sustainable Leadership award recognizes the valuable and sustaining leadership work that Douglas Bowie has provided to our employees spanning two decades. The award is presented annually to an employee who has made a significant contribution in building leadership capacity.

Long Service Award

At Prairie Bus Lines, we owe our success to the skill, commitment, and loyalty of our people. The Long Service Award recognizes and celebrates employees who have been with our company for 25 years and beyond.

Other Awards:

  • Norm Hilsabeck Memorial
  • Gordon Zelt Safety
  • Extra Mile Club
  • School Bus Roadeo (ASTAC)
  • Maintenance Award (RDPS Board)

Our Strategic Goals:

  • Employer of Choice
  • Service Provider of Choice
  • Safely Home
  • Communicate Values & Expectations